Hasbro brands Transformers, My Little Pony and Magic: The Gathering join Difuzed stable

The global play and entertainment company, Hasbro, has secured a long-term deal Difuzed to bring a raft of lifestyle products featuring its iconic brands to consumers across Europe.

Difuzed is known for designing, producing and distributing apparel and accessories collections across more than 50 countries to various retail channels. This new partnership will now bring the likes of Monopoly, Transformers, My Little Pony, Dungeons and Dragons, and Magic: The Gathering into its portfolio of licenses.

“We started talking to Hasbro thinking that we were looking at adding a strong evergreen license portfolio to our program for 2020,” said Jeremy Orriss, licensing director, Difuzed. “What we discovered was a treasure trove of IP that we hadn’t realised had such depth and relevance to our retail markets. We are extremely excited about bringing this amazing opportunity to life.”

Casey Collins, GM and SVP, entertainment and licensing at Hasbro, added: “We are thrilled to be working with Difuzed to help bring some of our most iconic brands to life in exciting new ways. We are always looking for opportunities to deliver something unique to the fan community, with top quality products that introduce our beloved brands within different product categories.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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