Marking one whole decade since Peppa Pig first set trotters down on US soil, Hasbro has detailed a programme of 10th anniversary activity, including a year-long pipeline of new content, a new Hasbro toy line, and a roster of marketing activations, brand collaborations, and promotions.
Marking ten years since the pre-school series first aired on the Nick Jr. channel in the US, the anniversary celebrations will kick off on March 1st with Best Of episodes of Peppa Pig airing Monday to Thursday on Nickelodeon. The week will conclude Friday, March 5th with a new four-part special from series nine.
New product launches for the US market will include a collaboration with Reebok and the launch of a limited edition Reebok x Peppa collection featuring five unique footwear skus for toddlers and pre-schoolers. Meanwhile, Hunter will debut a new collection in autumn for the back-to-school season, following on from its success of its Peppa Pig boots, outerwear and accessories.
These latest deals follow close behind a recent partnership with Urban Outfitters in the US for the brand’s first teen collection of apparel and accessories which featured artwork from Peppa’s debut music album release.
Four new publishing titles inspired by the US special episodes will also be released in summer 2021. Book title formats will include pop-up, sticker and story books featuring iconic Amercan locations.
“We’re incredibly excited to be celebrating 10 years of Peppa Pig in the US,” said Hasbro’s Joan Grasso, vice president of consumer products for North America.
“Reaching this milestone cements Peppa’s evergreen status and unlocks some exciting opportunities with new trend led partners targeting multiple demographics that reflect the maturity of the brand.”
The anniversary will also be celebrated with the release of a frozen yogurt flavor, tea-times with fans and expanded charity initiatives including National Jump in Muddy Puddles Day on April 1st, Peppa Pig Birthday Parties and Playdates with The Little Gym and a year-long campaign with The Muddy Puddles Project, including the brilliant event, Mess Fest.