Hasbro, Chupa Chups, and Crunchyroll among latest to present on the Festival of Licensing Stage

Hasbro, eOne, Chupa Chups, and Crunchyroll are just some of the latest global brands to be confirmed to present on the Festival of Licensing Stage during the virtual event’s opening week this October 6th to 8th, marking the latest additions to the European leg powered by Brand Licensing Europe.

Almost 50 live keynotes, presentations and on-demand sessions have been confirmed to date for Festival of Licensing, the month-long virtual celebration of the global licensing industry running from October 6th to 29th, incorporating three regional events for Europe, Asia and the Americas, and culminating with the global C-suite and executive-level virtual conference, Licensing Leadership Summit.

Newly announced for the Live Stage, sponsored by Crunchyroll:

  • Tuesday 6 October, 12.40pm BST: Senior executives from Hasbro + eOne, including Global Consumer Products General Manager and Senior Vice President Casey Collins, will present Fuelling Franchises Together.

  • Tuesday 6 October, 3pm BST: Creative agency Tela Italia, WildBrain CPLG Lifestyle and Perfetti Van Melle will join forces for Chupa Chups: The Secret to Keeping Art Stories Sweet to look into the creative energy behind Chupa Chups’ licensing success, and the importance of design as a tool for reinforcing brand relevance and uniqueness.

  • Wednesday 7 October, 3pm BST: Anime: The Inescapable Hit of Licensing – Powered by Crunchyroll will show how anime licenses are powerful, audience-driving brands that offer sustainability in a crowded market. Crunchyroll speakers include Joellen Ferrer, vice president, global communications and corporate marketing; Terry Li, head of 360 and general manager, games; John Leonhardt, head of consumer products; John Easum, head of EMEA; and Waell Oueslati, director of acquisitions and licensing, EMEA.

Newly announced content available to view on-demand from October 6:

Yasuo Miyakawa, who has the enviable title of chief Pac-Man officer and CEO of Bandai Namco Entertainment, presents: Nurturing a legend: 40 Years of PAC-MAN.

  • Hussein Khalid, director of the information technology department, Sanrio, and Greg Holtzman, marketing director, Brainbase, are collaborating for Why Sanrio Partnered with Brainbase to Streamline their Global Licensing Business.

Newly announced content available to view on demand from October 20:

  • Executives from Jazwares, Extreme Concepts, IHL Apparel Group, Best Accessory Group and The Brand Liaison take a broad look at the licensing landscape and unique business terms in light of COVID-19 in their What do Licensees Want? Session.

  • Stephen Glockenmeier, vice president, marketing, corporate brand licensing and consumer channels, American Red Cross, and Stu Seltzer, president, The Seltzer Licensing Group investigate charity brand licensing and the importance of brand purpose to consumers with a deep dive case study in to licensing the Red Cross.

  • Sesame Workshop is mobilising quickly to respond to the pandemic, racial injustice and current events to support the needs of young children and their families, adjusting continually as 2020 evolves. In the talk, Orchestrating Speed-to-Market: How to Make Everything Hum in Concert, Gabriela Arenas, vice president, licensing, North America, Sesame Workshop, will discuss how the non-profit is pivoting its speed-to-market approach to provide Sesame Street resources during these challenging times.

A series of sessions curated by industry trade association and Festival of Licensing partner Licensing International will also be available to view on-demand during all three regional weeks, including the:

  • ‘What you Need to Know to do Business in …’ series

    15- to 20-minute on-demand sessions covering information on market size, local licensing and retail trends, business practices and much more for France, Russia, Germany, China, Japan, India, Brazil and Mexico.

  • ‘Basics of Licensing’ series

    Licensing 101 on-demand sessions available to view in local languages: French, Russian, German, Chinese, Japanese, Spanish, Portuguese and English.

“We are so excited to have such incredible brands, campaigns, products and individuals on the Festival of Licensing content program. The depth and breadth of topics being covered in-region and being made available globally is just phenomenal. What’s more, we still have three hugely inspirational keynote speakers to announce,” said Anna Knight, vice president, Licensing, Informa Markets.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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