Hasbro debuts Play-Doh Touch app to bring creations to life

Hasbro’s Play-Doh brand has gained its very own new app game, which will allow any Play-Doh creation to come to life.

Dubbed Play-Doh Touch, the game will scan a Play-Doh design and transform it into a virtual gaming world.

Designed for both iPad and iPhone devices, the app can be played for free with any can of Play-Doh or the Shape to Life Studio set.

You can check out the rest of the story over at our sister site, ToyNews.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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