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Hasbro extends licensing deal with Scientific Games to boost presence within casinos and online play

Hasbro has extended its long-term license agreement with Scientific Games Corporation through to 2025.

The new deal grants the Scientific Games Corporation extended exclusive rights to the use of Monopoly and more than 15 other iconic game brands from the Hasbro canon.

“Since 1998, Scientific Games has worked collaboratively with Hasbro in using the Monopoly brand as a pillar for innovation, leveraging its popularity to become one of the industry’s top game brands,” said Scientific Games’ president and CEO Barry Cottle.

“This new agreement signifies the strength of a great collaboration and celebrates the global endearment of the Monopoly brand as a leading slot brand and the top selling licensed brand for lottery tickets. The agreement grants us the privilege of extending and expanding the scope of the licensing into a wide range of new products and play styles.

“We are excited to continue working with Hasbro to take Monopoly to the next level in gaming.”

Game of Life, Battleship, Clue, Ouija and yahtzee are brands all included in the deal. The terms allow these gaming brands to be used for slots, systems, online digital gaming, lottery, social casino, eTables and expand the usage rights to include table games.

It is an extension of what has been called the ‘broadest and most robust third party licensing agreement in the gaming industry.’

Mark Blecher, SVP of corporate strategy and business affairs at Hasbro, added: “For more than 90 years, Hasbro has been committed to building play experiences that consumers trust. Our long-standing licensing partnership with Scientific Games has been a great way for Hasbro to enable our consumers to enjoy Monopoly experiences through lotteries, casinos, online, at retail and, now at table games across the globe.

“We are proud that our iconic brands have served as a catalyst for gaming innovation and look forward to our enhanced partnership with Scientific Games.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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