Hasbro is giving its hit My Little Pony franchise a new look for 2020 with the launch of a new animated series produced by its Allspark Animation unit, called My Little Pony: Pony Life.
Launching in 2020, the series will be supplemented with a ‘robust product line’ inspired by characters from the new look show.
“We are thrilled to reveal a new, magical chapter for the My Little Pony franchise – and it’s funnier, sweeter and warmer than ever,” said Samantha Lomow, president, Hasbro Entertainment Brands.
“Our magical My Little Pony makeover is inspired by our fans who are looking for more ways to experience their favourite characters from the My Little Pony world. We are also bringing the magic to life with all new ways to play so our fans can experience the magic through engaging new products.
“We hope fans of all ages will enjoy exploring a fun new side of friendship and all the new story magic My Little Pony: Pony Life has to offer as we gear up for the launch of the all new My Little Pony movie from Paramount on September 24, 2021.”
The “Mane 6” characters fans fell in love with in My Little Pony: Friendship Is Magic return in the new series, with new character design inspired by chibi-style animation. The My Little Pony: Pony Life new look will debut this winter with a product line featuring toys.
The new line dials up the magic experiences more than ever before with magical potion surprise, magic growing hair, magic colour reveal hair, and more. Each product can reveal even more magic with a special potion bottle to unbox in every package.
Amazon will be the first to debut select new products on November 13. Additional Pony Life product will start hitting shelves at select retailers in December – just in time for the holidays.
Toys “R” Us will be the exclusive destination for the My Little Pony Magic Potion line in Canada in 2020.