Hasbro inks a sweet deal for My Little Pony with Pez

Hasbro has secured a global licensing deal with Pez International to develop a My Little Pony-branded line of Pez dispensers, dextrose fizzy candy and fizzy rolls.

Consumers will be able to unwrap the treats from early 2015 in Germany, France and Austria, followed by additional markets worldwide.

The My Little Pony line of three Pez dispensers will be based on Pinkie Pie, Twilight Sparkle and Rainbow Dash. The assorted fruit candy range will include lemon, strawberry, orange and cherry flavours.

"This is a colourful pairing of two brands with strong pop culture followings," said James Walker, VP of brand licensing, Europe at Hasbro. "The My Little Pony property has grown to represent more than $650 million at retail supported by a global fanbase that is deeply drawn to the brand’s character-based stories of friendship and magic.

"Pez represents an equally avid worldwide consumer base that craves continuous dispenser and candy innovation. We envision the My Little Pont Pez line to be a big hit among consumers of all ages."

Gabriele Hofinger, head of marketing and licensing at Pez, added: "We are very excited to have the My Little Pony branded Pez dispensers in our product range for 2015. The property is a classic, and growing. As Pez always tries hard to meet the expectations of its young fans and consumers, the My Little Pony range is the perfect match."

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