Hasbro invests further in digital gaming as Backflip Studios makes double talent hire

Hasbro subsidiary Backflip Studios has tapped former EA and Warner Bros talent, Rex Dickson and Zach Pond to work on a slate of mobile titles including a new Transformers game.

Dickson joins the outfit as design manager while Pond joins as director of digital marketing, bringing the Backflip Studios headcount to over 100 as it continues to grow its team and develop Hasbro’s digital gaming reach.

Disckson previously served as creative director at Electronic Arts for the EA Sports Madden NFL series, while Pond served as director of product management at Warner Bros Entertainment Group for its console and mobile games division.

Both will now be working on games in development and current Backflip Studios titles, including popular mobile games DragonVale, paper Toss and Transformers: Earth Wars.

“We are thrilled to be adding top talent to our growing team,” said Todd HEringer, head of Backflip Studios. “Rex and Zach both bring incredible expertise to Backflip that will help us continue to deliver innovative gaming experiences for players everywhere.

‘With Hasbro’s rich library of brands and IP, and our innovative talent and creative culture, this is an exciting time for Backflip Studios and our teams.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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