Hasbro has detailed the launch of its Bring Home the Fun platform, a global initiative created in light of the COVID-19 pandemic and offering kids and families a platform of content to inspire play and activities while at home.

Beginning today, parents and caregivers can visit BringHometheFun.com to explore family-focused resources, including tips for family playtime, activity challenges to keep kids occupied, ideas for using games and toys to stimulate kids’ brains, and suggestions on how to cope with increased emotional stress.

Featuring crafts using Play-Doh, trick-shot challenges that get kids up and active with NERF blasters, entertaining content including Trandoformers, Power Rangers, My Little Pony, and more, parents and caregivers will find inspiration for play at home acivities while keeping an emphasis on fun and creativity.

“We’ve been incredibly inspired and heartened to see that so many of our brands, such as Play-Doh, Monopoly, and Nerf, are providing relief and comfort to both parents and children adjusting to the new normal of extended time at home,” said Eric Nyman, chief consumer officer, Hasbro. “Many of us are parents, grandparents, and caregivers ourselves, and we hope Bring Home the Fun will help families and friends around the world, and create moments of joy, laughter, and play in a time when we need connection more than ever.”

In addition to play-based tips and tools, BringHometheFun.com will feature resources to help children and families cope with stress that might be heightened among kids at this time. Featured content will include mindfulness videos, as well as project and activity guides for parents and their children.

Hasbro has committed additional support through global philanthropic initiatives that aim to bring relief to children and their families worldwide during this difficult time. Hasbro is proud to support Save the Children and No Kid Hungry in their effort to address the most urgent needs of children, including providing nutritious meals and distributing books and learning resources to those children and families most in need.

In addition, the company will provide financial support and thousands of Hasbro toys and games to continue to inspire creativity and fun for vulnerable children during the coronavirus pandemic. Hasbro Canada has provided financial support to Breakfast Club of Canada, an organisation that helps feed more than 250,000 children and youth across the country.

This donation will directly support those currently enrolled in the program as well as local community organisations that are assisting food-insecure families and children during this challenging time.