Hasbro partners with Rubber Road to launch merchandise range based on its hit global franchises

Hasbro has tapped the pop culture merchandise specialist, Rubber Road and its design arm, Numskull Designs, to develop, manufacture, and distribute a wide range of official merchandise based on some of the toy maker’s biggest franchises.

Rubber Road has made a name for itself as a producer of quality merchandise for movie, toy, gaming, and TV brands. Its portfolio consists of official products for fans and collectors of some of the world’s biggest names in pop culture, including Minions, Harry Potter, DC Comics, Sonic the Hedgehog and more.

In its new partnership with Hasbro, Rubber Road’s Numskull Designs team will introduce a range of products based on some of the global toy maker’s most notable global franchises, including Transformers, Power Rangers, Dungeons & Dragons, NERF, and My Little Pony.

Liam Taylor, commercial director and ‘Dungeons & Dragons fan’ at Rubber Road, said: “We are thrilled to be teaming up with Hasbro to work with some of the world’s best names in toys. With a Transformers movie coming up in 2022 and a resurgence in Dungeons & Dragons, we are excited to be producing some fantastic merchandise that will appeal to fans old and new, big kids and little kids.”

According to a press release issued by the team, ‘fans are going to love celebrating their favourite toys with this eclectic range that is super cool, fun, useful and collectible spanning many of Rubber Road’s categories: *TUBBZ Cosplaying Collectible Figures, wireless charging mats, Nintendo Switch cases, lamps, statues, pin badges, sunglasses and sweaters.’

Rubber Road already works with leading global brands in entertainment including Universal, Warner Bros, Netflix, Xbox, Sony Playstation, SEGA, so Hasbro is in outstanding company and a most welcome addition to this impressive portfolio of partners.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Toikido brings toys and NFTs together in world first for Reality Gaming and Herotainment’s Smighties

The toys and entertainment merchandise specialist, Toikido has secured the global rights to create high …