Hasbro partners with TOMS to launch limited-edition Candy Land range

Hasbro has partnered with the ethical shoe brand TOMS to launch a new collection of footwear inspired by the popular Candy Land brand. It is the first collection in a series that has been created in partnership with the international toymaker.

‘Inspired by the sweetest of pastimes,’ the TOMS x Candy Land range is a limited edition collection featuring slip-ons for women and children. It features a shimmering Queen Frostine and Princess Lolly as well as a series of four prints including the Candy Land logo on canvas, or a sampling of the game’s treats, all transposed to TOMS’ Alpargata design.

The TOMS x Candy Land range is available from this month with prices ranging from $36.95 to $59.95. TOMS is the original one-for-one company that has spent 14 years on a mission as a business to improve lives.

“Bringing people together has always been a big part of TOMS,” read a press release from the footwear specialist. “The same goes for Hasbro, the brand behind some of today’s most iconic toys and games. Needless to say, TOMS is thrilled to collaborate with a brand that has brought joy, laughter, and time well spent with friends and family to countless players and across generations.”

 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Panini makes a move on the confectionery aisle with Easter Egg and Christmas treats

The collectables brand, Panini is making its first move into the confectionery space via a …