Hasbro, Pokemon and Penguin Ventures among first exhibitors taking part in Festival of Licensing

Hasbro, The Pokemon Company, Penguin Ventures, and the Natural History Museum are among just some of the biggest names to be taking part in the new virtual Festival of Licensing running this October and taking the place of Brand Licensing Europe this year.

Brands from across the entertainment, publishing, gaming, sport, lifestyle, and heritage licensing fields have now confirmed their attendance and taken up their exhibition slots at the digital gathering which this year will run all online from October 6th to 29th. The event is to be hosted by Global Licensing Group in partnership with Licensing International.

Acamar Films, Chupa Chups, NBA Properties, Sega Europe, Start Licensing, and Yale are among those to have already registered to exhibit.

“Many great business opportunities have stemmed from the connections we have made at Brand Licensing Europe,” said Maxine Lister, head of licensing, Natural History Museum. “This year, especially, it is important for us to continue expanding our partnerships and develop new ways for the public to connect with the natural world through our 80 million specimens.

“We are thrilled to be taking part in Festival of Licensing and look forward to new business opportunities to evolve our licensing strategy.”

Registration for the four-week long celebration of global licensing also opens today at where attendees can opt to attend any or all of the Festival’s three regionally tailored events for Europe, Asia and the Americas, as well as the Licensing Leadership Summit:

“The feedback we have received about Festival of Licensing since announcing it just four weeks ago has been incredible and we are thrilled to be able to announce such an amazing first roster of exhibitors,” said Anna Knight, vice president, Global Licensing Group, Informa Markets. “This is only the beginning – we have another seven weeks till ‘doors open’ – so there will be a lot more news, and surprises, coming down the line.”


Exhibitors confirmed to date Include:


Brands who are interested in exhibiting or sponsorship opportunities can visit for more information.

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