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Hasbro taps Black White Orange Brands as licensing agent for India

It would appear that Hasbro is stepping up its efforts in India, having appointed a local licensing agent in Black White Orange Brands to head up its consumer products programme.

Under the partnership, Hasbro and Black White Orange will work together to build awareness and product roll out for the company’s brands, including Nerf, My Little Pony, Play-Doh, and Monopoly.

The Indian licensing agency’s initial focus will be on apparel, accessories, back to school, promotional licensing, sporting goods, and publishing. It is also planning a major push for the brands through the festive and back to school seasons.

“We could not be more thrilled to be entering the exciting and vibrant market that is India and having the opportunity to delight families across the country with our portfolio of lifestyle brands,” said Casey Collins, senior vice president and general manager of global consumer products, Hasbro.

Bhavik Vora, founder and CEO of Black White Orange Brands, added: “Hasbro and the portfolio of its brands have been legendary in the consumer products space. We at Black White Orange are extremely honoured and excited to work on these properties and take them in to the homes of all the fans who are currently consuming or have grown up with these brands in India.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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