Hasbro Consumer Products has tapped Sambro as a key partner on its Littlest Pet Shop brand, strengthening their ongoing relationship.
The deal will see the Sambro create cross-category solutions ranging from bags, stationery and arts & crafts products based on the eagerly anticipated consumer products range of Littlest Pet Shop.
"We are excited about working with Sambro on one of our biggest franchise focuses for 2018," said Katherine Buckland, senior director, Europe, Hasbro Consumer Products.
"We have been working with them for over 10 years now and during that time they continue to push the boundaries of building innovative product ranges that support the DNA of our franchise brands."
Nikki Samuels, licensing director at Sambro adds: "We love working with the team at Hasbro Consumer Products and are delighted that we are now going to be partnering with them on this incredibly exciting launch. As always, the new collection will demonstrate innovative & fun products that kids will love!”
The Littlest Pet Shop range from Sambro will launch in A/W 2018.