Hasbro is joining forces with PopCap Games in a deal which will see some of its hit properties transformed into ‘physical’ product.
The first fruits of the agreement will be two games based on PopCap’s Bejeweled, which has sold more than 50 million digital units worldwide – due to launch in the spring.
The new physical games will also include digital values for online players, such as a download of the Bejeweled 3 computer game.
"Hasbro shares PopCap’s vision and commitment to high quality and endlessly enjoyable gameplay," said Brennan Townley, director of brand licensing at PopCap Games. "We’re thrilled to work with Hasbro to create unique game experiences around PopCap’s intellectual properties that expand our brands in authentic, meaningful ways."
Jonathan Berkowitz, VP of marketing for Hasbro Gaming, added: "We can’t wait to give consumers around the globe all new ways to play and interact with their favourite PopCap brands."
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