The British outdoor brand, Regatta Great Outdoors, has partnered with the global play and entertainment company, Hasbro to launch a new collection of Peppa Pig outerwear and leisure accessories for children.

The range has already made its mark on the UK retail space, having launched with Next on February 22nd this year, before rolling out to Regatta stores across the country from March 1st.

The Peppa Pig range encourages girls and boys to be ‘Adventure Ready’ with a collection of 20 products suitable for all weather including puddle suits, wellies, swimwear, jackets and fleeces that are both fun and functional. The outerwear pieces are designed to offer functional attributes such as breathable fabrics, 360 reflective finishes and waterproof surfaces ideal for families keen to enjoy the great outdoors.

A range of outdoor camping and leisure accessories featuring Peppa Pig designs will also complement the range, including sleeping bags, water bottles and camping chairs.

“We’re delighted to see the Peppa Pig Regatta collection launch at Next. This fantastic range of robust, weatherproof Peppa Pig outerwear will get kids ‘adventure ready’ as they explore the great outdoors which is now more important than ever,” said Hasbro’s Nikki Gie, director, EMEA consumer products, family brands.