Hasbro teams with Robosen to launch world’s most advanced Transformers robot

Hasbro has partnered with one of the leading companies in the field of robotics to launch the world’s most advanced and programmable robots to the market through the Transformers franchise.

Its partnership with Robosen Robotics has witnessed the creation of Transformers Optimus Prime Auto-Converting Programmable Advanced Robot – a collector’s edition that carries not only a $699 price tag, but the ability to convert from a vehicle to a robot, a walking function, and a race setting when in vehicle mode.

And that’s not all for this robot 11 years in the making. This is the first consumer robot that features comprehensive code development, and robot control by either voice or via mobile app.

‘Now together with Hasbro, Robosen will be able to provide an unparalleled interactive experience for the millions of fans of the Transformers franchise, with new products and collectibles being announced in the months to come,’ read a statement issued when the robotic was announced via Hasbro’s consumer facing platform, Hasbro Pulse.

“We are thrilled to collaborate with Hasbro and look forward to ushering in a new standard of robotics with the most advanced Transformers robots for consumers ever created,” said Sean Tang, director of Robosen USA.

“The team is working hard to deliver an amazing user experience for fans of this esteemed franchise and produce Transformers that will be a premium addition to their collection with its superior functionality.”

Casey Collins, general manager and SVP, global consumer products, Hasbro, added: “We are equally excited about this collaboration. In our continued persistence to elevate branded play, Robosen’s advanced innovation within robotics, will allow our fans to bring their favorite Transformers characters to life in a way never achieved before within collectibles.”

Robosen Robotics’ cutting-edge technology in artificial joint driving algorithms and digital electric drive technology were on full display at last year’s CES when they debuted the T9, an advanced programmable robot that was an attendee favorite with numerous video posts on social media, as well as garnering top press placements in major worldwide news outlets.

All of the products and collectibles will be meticulously designed and crafted with state-of-the-art, high-grade metal alloy parts, combining a classic industrial design with the most cutting-edge robotic technology, while providing an ultimate entertaining experience filled with programming, and pure fun.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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