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Hasbro will open its first branded theme park in Canada in partnership with Galaxyland

Canada is to welcome its firth Hasbro branded theme park, thanks to a new licensing agreement that will transform its current Galaxyland into a destination for fans of all of the global toy maker’s franchise brands.

Galaxyland powered by Hasbro will play host to the likes of My Little Pony, Mr Potato Head, Monopoly, GI Joe, Nerf, Play-Doh and more across 25 rides, games, and attractions. Galaxyland will also feature a Hasbro retail experience and themed eateries.

“Galaxyland has been providing entertainment to locals and visitors from around the world for more than three decades, and we’re thrilled to bring a number of exciting rides and activities themed to many of Hasbro’s iconic brands,” said Matt Proulx, vice president of location based entertainment at Hasbro.

“When Galaxyland powered by Hasbro officially opens, we’re sure fans and families will get to experience their favourite brands like never before.”

Building is scheduled to commence in December, with an opening planned for winter 2020.

Danielle Woo, GM of West Monton Mall, where Galaxyland resides, added: “We are delighted to welcome Hasbro to Galaxyland. Both of our brands represent dynamic family fun and Galaxyland powered by Hasbro will combinee our amazing rides and attractions with Hasbro’s loved and well-known brands to produce a first-class entertainment destination.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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