To celebrate 50 years of Sesame Street and the continued success of the franchise Down Under, Haven has struck a partnership with the Australian designer Peter Alexander for a capsule of women’s, men’s and kids’ pyjamas and accessories.
Featuring the tag line “I was raised on the Street”, the 55-piece collection features Alexander’s take on heritage artwork of the beloved brand’s most familiar and iconic characters.
“The execution of this promotion is exceptional and we are so excited,” said Yvonne King, director of Haven Global. “‘I was raised on the street’ marks the fourth collaboration between Peter Alexander and Sesame Workshop and once again Peter and the team have brought a completely different look to the collection.
“We might be celebrating Sesame Street’s 50th Birthday, but this range is definitely about being playful and keeping young at heart, and that’s what the Muppet family is all about.”
Alexander added: “Hanging out with the Muppets on Sesame Street a number of years ago is still one of my all-time favourite memories and it was a lot of fun having them on set again for this campaign.
“It’s exciting to be able to share in the celebrations of 50 years of fun on the Street and bring the whole family my latest collection.”
The collection is available in-store and online now while stocks last. Fans can look out for more celebrations for Sesame Street’s 50th Anniversary around Australia over the summer.