The Australian licensing agency, Haven Global continues to grow its portfolio of properties, having just signed the global YouTube hit Vlad and Nikita to develop new content streams and build a global consumer products programme.
With over 27.7 million subscribers and 11.5 billion views, the show has built a large following in a short amount of time, starting in only 2018. Key to its success and global reach has been the show’s local approach, having been translated into 10 languages across 14 channels, from English, to German, Spanish, French, Portuguese, Hindi, Arabic and more.
Vlad and Nikita deliver fun and comedy through storytelling and role-play. The live action in combination with animation and special effects sets itself apart from other YouTube kidfluencers.
“YouTube and other short form streaming platforms have revolutionised the way children consume media today. Kids are the new programmers, choosing what they want to watch globally, and they want to watch Vlad and Nikita,” said Tom Punch, managing director of Haven Global.
“We’re so excited to bring them into the Haven family and can’t wait to work with them on further growing their success into new areas.”
Sergey Vashketov, father of Vlad and Nikita, added: “We are proud to partner with Haven, and together we will endeavour to develop Vlad and Nikita into a fabulous global brand. Every day we make children all over the world smile bringing happiness into their lives, now they will have the opportunity to be closer to Vlad and Nikita.”