Haven transforms Sydney’s Darling Square into Hello Kitty Town

This month, Darling Square in Sydney officially launched Hello Kitty Town, an immersive street festival paying homage to the worldwide phenomenon Hello Kitty & Friends. In partnership with Haven and Sanrio, Hello Kitty Town will be housed at Darling Square until April 29 and will feature themed food and drink offerings and an outdoor art exhibition featuring works by some of the world’s best known illustrators.

Food retailers across the precinct have joined in the fun, creating Hello Kitty themed menu items. Ume Burger has a Bad Badtz-Maru cheeseburger and white peach soda, Toastie Smith will have five limited edition toasties adorned with Hello Kitty ham bows, Bubble Nini Tea will have KeroKeroKeroppi Matcha and Hello Kitty Strawberry Yoghurt Crush teas and Auvers Dining have a suite of dishes including the Lazy Egg Burger based on fan favourite Gudetama. More limited edition food items will be dropped weekly.

The festival has been curated by Eddie Zammit and produced by Authority Creative. Spread throughout the Darling Square precinct, an outdoor art exhibition sees some of the world’s most well known graphic designers, illustrators and street artists add their signature flair to a lovable character from Hello Kitty & Friends. Artists include UK cartoonist, writer and illustrator Gemma Correll; DXTR, a Berlin based artist and illustrator; Melbourne based large-scale mural painter Justine McAllister; Australian artist Travis Price, who is Hello Kitty’s featured artist for the festival, and more.

Hello Kitty merchandise is available to purchase in the precinct from various retailers and includes limited edition plush toys, wallets, cosmetics and even Hello Kitty hand sanitiser. The full list of activities and activations will be announced in the coming weeks and more information can be found at www.Darlingsq.com/hellokittytown

For licensing enquiries on Sanrio in Australia and New Zealand, contact Diana Markezic at Haven Global: diana@havenglobal.com 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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