'The trainers with a wheel in the heel' kicks off its sponsorship campaign this October and will run through to the event next March.

Heelys sponsors the 2015 Nickelodeon Kids’ Choice Awards

Heelys, the trainers with a wheel in the heel, has revealed it sponsorship deal of the 2015 Nickelodeon Kids’ Choice Awards.

The multiplatform partnership will span 13 European countries, including the UK, Ireland, Austria, Belgium, Germany, Holland and Spain.

The sponsorship includes TV and online advertising across the Nickelodeon network beginning this year and continuing through to the Awards event and global broadcast in March 2015.

Nickelodeon’s 28th Annual Kids’ Choice Awards is an event in which children can honour their favourite film, music, sports and TV stars.

Vicki Ruddlesdin, Heelys EU marketing director, said: “The brand fit between Nickelodeon and Heelys is obvious, both brands are fun, exciting and entertaining.

“The association with the Kids’ Choice Awards gives Heelys a platform to engage and interact with kids and parents throughout Europe across a number of media channels including TV, online and social.”

Chris Shaw, EVP and MD of sales for Viacom International Media Networks, added: “Heelys has tremendous international momentum. It has enormous credibility and is enjoyed by kids everywhere.

“The KCAs offer Heelys the ultimate vehicle to engage with kids on all platforms in a targeted and powerful way.”

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