Forty years after its European debut, Heidi continues to prove a popular property, following the success of its new 3D animated series.
The hit children’s show continues to achieve ‘excellent audience ratings’ among its target across Spain, Italy and Portugal, with above-average performances across its channels.
As a result of the success of the series, Heidi 3D continues to expand its licensing programme throughout the European territories with recent partners including Spain’s Big Picture as DVD distributor, Famosa as European master toy partner and CyP in the gift category.
Meanwhile, Claudio Reig has signed to produce a collection of instruments including drums, guitars and more all inspired by the series, while Comansi will develop a range of non-articulated dolls of all of the characters.
Elsewhere, youngsters will be able to engage with the brand with a range of clothing from Ditexmed and hair, jewellery and other accessories by Lugar Difusion.
This year will also see the return of the Johanna Spyri novel – the story that gave rise to the first TV version of Heidi – Heidi’s Years of Wandering and Learning – adapted for the Spanish pre-school audiences by publisher Editorial Planeta, and Panini will publish a Heidi magazine in the final quarter of this year.
In Italy, Planeta Junior is handling a major licensing programme for Heidi 3D, with Famosa, Cecchi gori, Edicart and Playpress all on board for toys, DVDs, books and colouring activities.
2016 will see Mondadori will launch the DVD series along with the magazine TV Sorrisi e Canzoni and Cleanpaper will produce personal care products.
Giochi Prezioso will also produce themed crisps, sweetbread and oven-baked products while Walcor will manufacture chocolate coins and croissants.