Heinz partners with Ebury for cookbook series

Ebury, an imprint of Penguin Random House, is to publish the first ever official Heinz cookbooks, including gift books for lovers of Ketchup and Baked Beanz.

The licensing partnership will launch with The Heinz Cookbook in May 2022, followed by four iconic ingredient-led gift titles. Elizabeth Bond, Publishing Director for Ebury Partnerships, acquired world rights (excluding North America) from Claire Potter at Metrostar.

Bond says: “This is an exciting opportunity to partner with our best-loved food brands to create iconic gift books, and develop a range of healthy and delicious recipes which will delight every Heinz fan.”

Jojo de Noronha, Kraft Heinz Northern Europe President, adds:“Our products are loved by consumers, and we know that they are already featuring many of our brands in their day-to-day meal recipes. The Heinz Cookbook and Icon titles will offer surprising new recipes to make exciting dishes for every occasion and the creative licence to experiment with their favourite products.”

Claire Potter says: “We received a number of strong proposals for the rights to publish Kraft Heinz books but were impressed by Ebury’s vision for the brands in publishing and passion for the project. We are excited to see where this partnership can go.”

The Heinz Cookbook (5 May 2022) will be a collection of 100 specially commissioned, ingenious and delicious recipes, featuring over 30 of the nation’s favourite products as the star ingredients. It will be followed in late 2022 and 2023 by the first ever official Ketchup, HP Sauce, Beanz and Lea & Perrins books, the perfect gift for every fan.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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