Hello Kitty and Pac-Man team up for new game and merch

Sanrio is joining forces with Bandai Namco, which will see the launch of a Hello Kitty themed update to the Pac-Man app

Kicking off at Comic-Con San Diego, a limited edition of Hello Kitty x PAC-MAN merchandise will launch, including t-shirts, caps, socks, tote bags, pins and a collectable figure set.

“Hello Kitty and Pac-Man have both endeared themselves to pop culture fans around the world for decades, it’s about time that these two became best-friends,” said Eric Hartness, VP of marketing at Bandai Namco Entertainment America Inc.

“We look forward to celebrating this new friendship with fans at Comic-Con and have them experience the limited-time Hello Kitty update to the Pac-Man app as they chomp dots, weave through corners and avoid colourful ghosts.”

The Pac-Man mobile game will star Hello Kitty, as well as special in-game integrations and themes levels, ghosts and customised icons.

Jill Koch, SVP of brand management and marketing at Sanrio, added: “Hello Kitty and Pac-Man are global icons with a crossover fan base.

“Merging Hello Kitty into the pixelated world of Pac-Man is a gift both for fans that grew up with the brands and new fans alike.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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