Hello Kitty celebrates its 45th anniversary in style with Levi’s

Sanrio is continuing to celebrate Hello Kitty’s 45th anniversary in style, this time through a new partnership with Levi’s and the launch of a limited-edition Levi’s x Hello Kitty collection for women and girls.

“Hello Kitty x Levi’s? I think we’re going to need another word for cute,” said Jonathan Cheung, SVP of design innovation at Levi’s that will now see a collection of tees, tops, hoodies, and denim launch to fans of the brand worldwide.

All  featuring artwork of the wildly popular Japanese character, key pieces include the Levi’s Baggy Overalls with an all-over Hello Kitty print, the oversized Dad Trucker with Hello Kitty patches, and the Unbasic Hoodie with Hello Kitty and her pals hanging out on top of the classic Levi’s Batwing logo.

Added to that are special edition sundries, such as Hello Kitty engraved red rivets and the Levi’s back patches in Hello Kitty red leather.

“Hello Kitty and Levi’s are both global lifestyle brands with impact on culture and fashion,” said Jill Koch, sr. vice president of sales and business development at Sanrio, Inc. “Our limited edition collection merges Hello Kitty’s iconic imagery with Levi’s signature styles, offering a super cute twist on their classics. We are excited to partner with Levi’s on this coveted collaboration and to celebrate Hello Kitty’s 45th Anniversary in style.”

The Levi’s x Hello Kitty collection launches August 1st and will be available on Levi.com and select Levi stores.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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