Hello Kitty finds her voice as Sanrio launches first short form animated series to YouTube

Sanrio has launched a new short form YouTube animated series called Hello Kitty and Friends Supercute Adventures, a move that brings its globally popular Hello Kitty brand to animated content in a partnership with Split Studio.

Each episode in the YouTube series will catapult audiences into the world of Hello Kitty and her friends My Melody, Keroppi, Badtz-Maru, Pompompurin, and Kuromi as they embark on adventures in the world of Sanrio. Hello Kitty and Friends will share and showcase their unique personalities, going outside of their comfort zones to experience and learn new things.

Hello Kitty will lead her friends in helping each other overcome everyday obstacles and learn that through the power of great friendship, humor and fun, they can accomplish anything.

“Sanrio has always taken immense pride in its commitment to friendship, kindness and inclusivity, making the debut of the Hello Kitty and Friends Supercute Adventures animation series remarkably special during our 60th anniversary year,” said Jill Koch, senior vice president of sales and business development at Sanrio.

“Now, our fans and viewers will be able to engage and relate with our characters more closely than ever. We can’t wait to share their sweet stories and see them come to life as never seen before.”

Shaene Siders, story editor and head writer of Hello Kitty and Friends Supercute Adventures, added: “As a longtime fan of the brand, it’s an honor to give Hello Kitty a voice. Each episode will take viewers through fun and magical adventures that are relevant to today’s audience while highlighting Sanrio’s lovable characters and their unique personalities. It’s a series my daughter and I will enjoy watching together.”

Hello Kitty and Friends Supercute Adventures is the first YouTube animated series developed for the US audience that chronicles the adventures of Hello Kitty and her friends living and interacting in a shared universe. The first episode of the series is set to go live on the Hello Kitty and Friends YouTube channel on Monday, October 26 at 1PM PST.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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