Hello Kitty partners with eyewear brand For Art’s Sake

Sanrio has announced a new collaboration with U.K. eyewear brand For Art’s Sake, with the release of two unique styles of sunglasses and jewellery gift boxes in selected stores across China.

The limited-edition collection features iconic Hello Kitty details and nostalgic shapes, and with only 300 pieces of each style made, the collection is sure to be sought after by the brand’s many fans.

“Welcoming 2022 in style, we are extremely excited to announce our collaboration with Sanrio centered around the iconic and loveable Hello Kitty,” says Xiwen Zhang-Makridis, Creative Director, For Art’s Sake. “For the past five years, For Art’s Sake has striven to produce unique designs, handcrafted from luxurious materials, using innovative technology and bold details. So it only seemed natural to work with the Hello Kitty team and produce an exclusive and collectable collaboration, one of which features two totally unique styles.”

Available in three different colourways, Kitty One and Kitty Two sunglasses are accompanied by either a limited-edition 18-carat gold plated eyewear chain or bracelet and come presented in an opulent pink gift box, signed by Hello Kitty herself in the form of a golden bow. The gift box contains a secret jewellery compartment for storing your bracelet or chain, as well as the exclusive Hello Kitty x For Art’s Sake hand-made faux leather eyewear case.

The collection is available from I.T, PUYI Opticals and Shanghai Code Opticals.

To find out more about the collection, click here.


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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