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Help for Heroes names JELC as licensing agent

British charity, Help for Heroes, has named JELC as its licensing agent for the gardening and outdoor living sectors.

To help support the charity’s activities, JELC will be targeting licensees and retailers in various categories of the sector, including gardening tools, outdoor living, play equipment, trees and seeds, plants, publishing and more.

"We’re absolutely thrilled to be appointed by Help for Heroes. Every time we have a meeting at one of the Recovery Centres we come away feeling truly humbled and inspired by the way the money raised is transforming the lives of those who have been injured while serving our country,” said Jane Evans, joint MD of JELC.

“It’s a wonderful opportunity for us to use our years of experience in the licensing industry to really make a difference and gardening is a subject which we’re personally passionate about. Listening to the men and women at the centres talk about their experiences serves well to spur us on.”

Marcus O’Shea, head of brand partnerships at Help for Heroes, added: “We are delighted to be working with JELC, who bring a wealth of experience to our licensing activity and will significantly boost our revenue-generating opportunities.

“This additional revenue will make a difference to thousands of brave men and women as they battle to rebuild their lives.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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