Her Universe debuts DC-inspired activewear line

Fashion company Her Universe has joined forces with Warner Bros. Consumer Products (WBCP) to develop its first ever DC activewear line.

On behalf of DC Entertainment, and with retailer Kohl’s, the collection spans sports bras, T-shirts, jackets, vests and leggings, which will all be available in junior and plus sizes.

“Fans have been asking me to design DC fashion for a while now,” said actress and Her Universe founder, Ashley Eckstein.

“I’m honoured to be a part of the DC family as the voice of Cheetah in DC Super Hero Girls, and this collaboration became inevitable, as it has been in the works for some time. It’s a dream come true to design for Wonder Woman, Batman and Superman, three characters that I love so much.”

The line will be available exclusively in Kohl’s stores nationwide and online from April 3rd with prices ranging from $24 to $55.

Pam Lifford, president of Warner Bros. Consumer Products, added: “We’re thrilled to partner with Ashley, once again, to bring DC’s most iconic Super Heroes to ‘Her’ Universe.

“This all-new activewear collection is inspired by Wonder Woman, Batman and Superman, and is for everyone who wants to exude their inner superhero, show off their strength and power, and just have some fun.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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