Heritage magazine Mother & Baby takes first steps into licensing

The Mother & Baby licensing programme has taken its first steps with two new licensees in key categories now appointed.

Mother & Baby licensed mattresses and textiles are now being developed by the Manchester based CuddleCo with multiple retail listings already scheduled for early next year, while Vital Innovations is launching a range of feeding and grooming products.

“The new range of Mother & Baby products have been inspired by Mother & Baby’s Insights from 25 years of product testing by thousands of mums,” said Antonia Habdank-Toczyska, account director at Golden Goose.

“All of the products are designed to be instantly recognisable as coming from the magazine for mums that has always been a source of trusted, expert advice.”

Mother & baby publisher, Kim Sianey, added: “A a 60 year old brand, we are very excited about launching a trusted range of Mother & Baby products all developed to meet the needs of real mums. We look forward to working with more partners a our licensing programme grows.”

The Mother & Baby magazine launched through Bauer Media in 1956 and was followed by the launch of the global editions and the Mother & Baby Awards, now in its 25th year. The brand is embarking on a licensing programme and will be showcasing on the Golden Goose stand this BLE.

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