The Hershey Company and cosmetics brand Glamlite have teamed up to launch a special makeup collection on Valentine’s Day, February 14.

Bringing the worlds of confectionary and cosmetics together, the fun new range features five eyeshadow palettes inspired by the chocolate brand’s flavours: Milk Chocolate, Special Dark, Milk Chocolate with Almonds, Cookies ‘n’ Crème and Lava Cake. Each palette comes in a resealable collector’s bag and features six ultra-buttery and highly pigmented shades.

The five eyeshadow palettes retail at US$18 each. Additionally, the range includes four scented lip glosses (retailing at US$28/set of four) and a makeup sponge shaped like a HERSHEY’S KISS (retailing at $8 each).

Fans can purchase a bundle of all the products for US$125. In addition, there is a limited-edition collector’s HERSHEY’S KISSES PR box available, which retails for US$145.

The products are available online at www.glamlite.com today, February 14, from 8am PST.

This spring, the items will be available for purchase at the HERSHEY’S Chocolate World store locations in Hershey, Pennsylvania, Times Square in New York City, and Las Vegas, Nevada, as well as at www.shop.hersheys.com.

All products are cruelty-free and vegan.