Hey Duggee hits over one billion views in China

The CBeebies BAFTA and Emmy-winning pre-school series, Hey Duggee is celebrating passing one billion video views in China.

The show launched to the region on Tencent, iQiyi and Youku in January, April and May 2017 respectively and in less than a year has hit over one billion combined views across all three streaming platforms.

“We are enormously proud that Hey Duggee has reached such a milestone in China,” said Harriet Newby-Hill, global brand director, children’s at BBC Worldwide.

“The show continues to grow in popularity around the globe and with series three on the horizon we can’t wait to see what further successes 2018 holds.”

Kelvin Yau, general manager for China, BBC Worldwide, added: “Hey Duggee is one of the happiest shows on kids’ TV and children in China love it for its fun approach to learning, having a go and trying new things.

“This and the show’s inclusive nature, as well as playful nods to popular culture, has made it very appealing to parents too. Everyone loves Hey Duggee.”

Hey Duggee launched on CBeebies in the UK in 2015 and has quickly grown its international footprint to cover 150 territories. In addition to China, these include Nick Jr. in the US, France Television, ABC Australia, SVT Sweden, Treehouse in Canada, Cartoonito in Italy and Panda in Spain.

News of one billion views in China follows two BAFTA award wins for the brand in November for Pre-school Animation and the Hey Duggee We Love Animals app, which win the Interactive category.

On iQIYI alone, CBeebies content has been viewed over 604 million times since the provider became the first digital platform in China to offer a block of 37 CBeebies titles in May 2017.

This comes after iQIYI licensed 300 hours of children’s content from BBC Worldwide last year, including GO Jetters Dinopaws and Sarah & Duck.

Hey Duggee has been commissioned for a third series which is expected to transmit on CBeebies in the UK in autumn 2018 before becoming available in other markets.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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