HIPPEAS launches Minion-themed snacks

HIPPEAS is spreading The Peas & Love with the launch of its Minions-themed snacks for the summer. The Chickpeas Puffs snacks brand has replaced its iconic chickpea smile graphic on-pack with a Minion character for each flavour.

The new HIPPEAS products, in support of the new Illumination film Minions: The Rise of Gru (in cinemas 1 July), will be available in limited-edition packs of HIPPEAS Chickpea Puffs in three far-out flavours and a variety of sizes – perfect for on-the-go travel and summer entertaining. HIPPEAS limited-edition Minions-themed snacks will be available nationwide at UK.HIPPEAS.com and select e-commerce channels as well as in-store at Tesco, Sainsbury’s, Waitrose, Whole Foods, Planet Organic, Booths, Ocado, Getir and Gorillas from May through August 2022.

Minions are a global pop-culture phenomenon, and we could not be more thrilled to collaborate with Illumination on this limited-edition release of our HIPPEAS Chickpea Puffs,” says Paul Nardone, HIPPEAS CEO. “The combination of these two iconic and colourful brands – HIPPEAS, known for its bright yellow bag, and Minions, the beloved mischievous yellow scene-stealers – feels so joyful and fun. We can’t wait to share these snacks with consumers of all ages this summer.”

HIPPEAS Chickpea Puffs have an average of 1.3 grams of fibre, 3.5  grams  of plant-protein and only 90 kcals per 22g serving. HIPPEAS Chickpea Puffs are also totally vegan, gluten-free, palm-oil free as well as free from MSG.

Flavour offerings include Take it Cheesy, Salt & Vinegar Vibes and Sweet and Smokin’. The Minions-themed pack sizes include a 78g bag and multipacks containing five 15g packs. For more information, visit UK.HIPPEAS.com.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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