HIT Entertainment Limited is embarking on a global partnership with Virgin Atlantic to provide Thomas & Friends with stand-out visibility across all Virgin Atlantic international routes throughout August.
This summer, families travelling with Virgin Atlantic will be offered branded Thomas & Friends in-flight packs including activity sheets and Thomas Minis collectable engines to entertain children on flights.
Once in the air, passengers will be able to watch new Thomas movie, Sodor’s Legend of the Lost Treasure.
“2015 is a big year for Thomas & Friends," said Kate Schlomann, VP global brand at HIT Entertainment.
"From the pages of a storybook in 1945 to action-packed TV and film, Thomas has brought fun to families for 70 years and is now watched in more than a billion households globally.
"As we celebrate this milestone for the brand, what better way to grow our reach and continue to entertain young audiences than to take Thomas on a new adventure to the skies?
"We are thrilled to announce this partnership with Virgin Atlantic and are really looking forward to seeing young families get excited about travelling.”
Further exposure will include a 30-second television spot at the start of all international flights and presence in the in-flight magazine.
Visitors to the Virgin Atlantic Clubhouse will also be gifted with Thomas & Friends merchandise.
Reuben Arnold, senior vice president, marketing and customer experience at Virgin Atlantic, added: “We’re always looking for new ways to surprise and delight our customers and partnering with another iconic British brand is a great way to achieve this.
"We’re both globally recognised names and by joining forces with Thomas & Friends we’re able to provide an exciting on-board experience, particularly for our younger travellers, which we hope they’ll enjoy over the coming months.”
Sodor’s Legend of the Lost Treasure is available on all Virgin Atlantic international routes that depart from London’s Gatwick & Heathrow airports throughout August, with one week’s exclusive rights from August 1st to 8th August.
Destinations include: Detroit, Boston, Chicago, New York/Newark, Washington, Las Vegas, San Francisco, Los Angeles, Atlanta, Orlando, Miami, Havana, Cancun, Montego Bay, Antigua, St. Lucia, Barbados, Tobago, Lagos, Johannesburg, Dubai, Delhi, Shanghai, Hong Kong and Grenada.