A range of baby and kids’ apparel and accessories featuring Miffy will launch at the beginning of September.

H&M debuts new Miffy apparel collection

Mercis B.V has lauched its first global Miffy collection with fashion retailer H&M.

A range of baby and kids’ apparel and accessories featuring Miffy will launch at the beginning of September at H&M stores across Europe, Middle East, Africa, North and South America and selected countries in Asia Pacific, as well as online via www.hm.com.

“This exciting collection with H&M is the next step in the evolution of Dick Bruna’s classic brand," said Marja Kerkhof, managing director of property rights owner Mercis B.V.

"Launching lovely new Miffy designs through the partnership with H&M will not only enhance the global footprint but also brings it within reach of fashion-aware parents with babies and young children from all corners of the globe. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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