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H&M launches its Minions Kids Collection globally

Universal has launched its global partnership with the fashion retailer H&M to bring Minions back to the high street (and online) with a new apparel and accessories collection.

The Minions x H&M Kids Collection has launched to the global stage, with a range that includes ‘mischievous and sweet graphic tees’, to modern and relevant accessories.

Ranging in price from £5 to £20, the first of its kind product collection includes graphic and applique t-shirts, trainers, hats and socks, water bottles and backpacks, as well as a football kit and ball, plus more.

The Minions x H&M collection for kids is now available at HM.com and in H&M stores.


About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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