A line of Pink Panther fashion and accessories has launched at high-street retail chain H&M, thanks to a deal brokered by CPLG on behalf of Metro Goldwyn Mayer.
The collection will feature the classic character on a range of products for children and adults. The first girlswear styles recently arriving in stores includes a short sleeve t-shirt and shorts set featuring a Pink Panther placement print and the iconic paw prints. Further styles will roll-out over the coming weeks.
The collection will land in H&M stores across Europe, the Middle East, Africa, North and South America and selected countries in Asia Pacific, as well as online.
“We’re really excited to launch the first Pink Panther collection at H&M worldwide and we look forward to seeing the reaction,” said Jenny Strehle, commercial director, CPLG Nordics.
“The Pink Panther is a global pop culture brand that connects with all demographics. As a world-leading fashion retailer for all ages, H&M is the perfect company with which to further extend Pink Panther into the world of fashion and accessories, and continue the pink trend worldwide”.
The H&M collection is part of a larger licensing programme led by CPLG across Europe, bringing the animation brand that was established in 1964 to new categories for children and adults.
CPLG is one of the world’s leading entertainment, sport and brand licensing agencies with offices in the UK, Benelux, Nordics, France, Germany, Italy, Spain, Sweden, Poland, Middle East, Greece & Turkey and the US. The company is owned by DHX Media.