Collaboration aims to engage new and existing fans of the doll brand.

H&M to launch second Monster High apparel collection this spring

H&M is all set to launch its second ‘ghoultastic’ Monster High apparel collection this spring.

Available worldwide, collaboration aims to engage new and existing fans,while offering girls a ‘fangtastic’ range of fashionable branded clothing representing girls’ favourite ghouls inspired by the doll range from Mattel.

To reach the brand’s target audience, a multi-platform marketing programme is in place to create cultural noise including social media outreach across Monster High channels.

About dt-admin

Check Also

Moonbug makes play for organic baby food in the US and lands BBC iPlayer UK deal

Moonbug Entertainment is strengthening its licensing and broadcast portfolio on both sides of the Atlantic …