Collaboration aims to engage new and existing fans of the doll brand.

H&M to launch second Monster High apparel collection this spring

H&M is all set to launch its second ‘ghoultastic’ Monster High apparel collection this spring.

Available worldwide, collaboration aims to engage new and existing fans,while offering girls a ‘fangtastic’ range of fashionable branded clothing representing girls’ favourite ghouls inspired by the doll range from Mattel.

To reach the brand’s target audience, a multi-platform marketing programme is in place to create cultural noise including social media outreach across Monster High channels.

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