Hoho Rights has appointed Zippy as the new UK baby and toddler clothing licensee for its pre-school series Cloudbabies.
Zippy will develop a range of high quality baby and toddler apparel and accessories for Cloudbabies, spanning nightwear, daywear, baby essentials, bibs and more.
"Following the announcement of our new Cloudbabies toy and dress up partners, we are very excited to now welcome Zippy on board," said Hoho’s joint managing director Helen Howells.
"It is a pleasure to be working with Zippy founder Nicole Graham; she is so passionate about design and quality but moreover she listens to what parents want and like through rigorous research.
"We’ve also been taking note of what parents and caregivers are looking for so we hope that this beautiful new range of baby and toddler clothing will satisfy that demand."
Zippy’s Graham added: “At Zippy we design our products to look beautiful and be practical.
"We have loved working with the gorgeous colour scheme and characters of Cloudbabies to design a quality range of clothing and accessories that little ones will love to wear."