New girls' fashion brand will focus on set of twins with opposite personalities.

HoHo Rights to introduce Mimi and Bibi at BLE

HoHo Rights is looking forward to the launch of its new girls’ fashion brand, Mimi and Bibi at Brand Licensing Europe this October, with a retail launch planned for 2014.

Targeting girls aged five to nine, Mimi and Bibi are already the stars of an interactive storytelling iPad App, allowing readers to follow a series of stories from four different characters’ points of view.

The brand focuses on Mimi and Bibi, a set of polar opposite twins, with a new design to reflect the characters’ personalities. With Bubble Gum fun mixed with gothic grunge, girls are given the chance to decide if they are having a Mimi Day or a Bibi Day.

Helen Howells, joint managing director of HoHo Entertainment, said: "We are really excited about BLE this year and Mimi and Bibi is just one of our new planned launches.

"We love Mimi and Bibi and we think little girls everywhere will too. The design perfectly reflects the girls’ differing characteristics and we aim to launch initially at retail next year with fashion, stationery and gift lines."

Joint MD and head of production, Oliver Ellis, added: "As a forward thinking children’s entertainment company we are encouraged by the continual growth of new media and will be supporting Mimi and Bibi with some innovative online content to coincide with the planned retail launch in 2014."

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