Hoho Entertainment has joined forces with the new digital platform TotallyTween for Mimi & Bibi, an animated show for eight to 10 year olds.
The show follows twin sisters who couldn’t be more different. Mimi is the quintessential good girl while Bibi is a rebel without a cause.
Content on TotallyTween is created for tweens by tweens and the collaboration with Hoho Entertainment will see each episode of Mimi & Bibi be the result of input and interaction from the TotallyTween audience.
“TotallyTween will help build the Mimi & Bibi brand by showcasing it to our tween audience who will help shape the concept," said TotallyTween’s Clare Vincent.
"We will show exclusive clips, post surveys and use our TT Trending section to ask our audience their views on each topic discussed by the sisters. Basically Mimi & Bibi has the potential to become the perfect tween show because it’s actually developed by its audience”.
Hoho Rights will sell Mimi & Bibi globally and has already developed a range of products based on the new brand.
Oliver Ellis from Hoho added: “TotallyTween is a new and exciting direct line into the hearts and minds of tweens today. So what better forum to use to help shape an animated show made for them?
"Our audience will then be able to see the end result and know that its voice is genuine and authentic. It’s direct, it’s digital and it’s daring."