Hoho’s Cloudbabies to launch in China

Hoho Entertainment, specialist kids’ production and distribution company, has signed a deal with Chinese media company Wow Dadi Technology to launch animated series Cloudbabies in mainland China.

In a two-tier agreement, Dadi has acquired the distribution and merchandising rights to series one and has also committed to investing in the production of series two with a further 52 episodes which Hoho and Dadi will co-produce under the new UK/China co-production treaty, soon to be ratified by the Chinese Government.

The deal was struck following Hoho co-founder Helen Howell’s invitation to speak at iABC during CICAF, China’s biggest animation festival held annually in Hangzhou, organised by Mega Media.

“We had made early forays into China but together with our Chinese market consultant, Maggie Liang, MD of TMP, we have been able to secure a true partnership deal with a Chinese company that appreciates the potential of our Cloudbabies IP in this important market," said Howells, joint-MD at Hoho.

"We are looking forward to working with Rui Zhang and his team and hope that this will be long and fruitful partnership. Now for some Mandarin lessons!”

Rui Zhang, deputy general manager, Wow Dadi Technology added: “Our mission is to nurture partnerships with seasoned producers to co-produce world class animation series that we can launch in the Chinese Market. Cloudbabies is a beautifully produced series which has already sold in many parts of the world and we are confident that will have particular appeal to Chinese pre-school children.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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