Holly Oldham has joined the Hasbro UK team as licensing director.
In this new role, Oldham will be responsible for managing both the category team as well as our retail franchise team to continue building strategic relationships with licensees.
“We’re delighted for Holly to join us at Hasbro," said Katherine Buckland, senior licensing director of Hasbro Europe.
"Her experience working in the industry will allow her to be able to take the UK Licensing team to the next level as we continue to develop our franchise brands and build strong relationships with our licensing partners."
Oldham joins Hasbro after working as the head of licensing EMEA at Rubies’s Masquerade Ltd where she worked closely with the Hasbro licensing team across EMEA for the last eight years.
She holds a bachelor’s degree in graphic design and background in marketing, and has been voted one of ToyNews’ Top 100 Women in Toys for two consecutive years.
“I am thrilled to be joining Hasbro at such an exciting time," added Oldham.
"They have a rich portfolio of great brands, and exciting plans for the future teamed with an inspiring attitude to develop and evolve. I am very excited for the future and look forward to driving the UK business, and building on the successes of recent years."