The home and giftware brand Yvonne Ellen is to donate 50 per cent of the profits generated from the sale of a set of mugs called Off Duty and Daydreamer to the UK breast cancer charity, Future Dreams.
The mug set was created through a brand licensing programme with Yvonne Ellen’s agent The Point.1888 and licensee 51 Percent Limited.
Yvonne Ellen, founder of the brand, commented: “I am delighted that my designs will be helping to support the incredible work Future Dreams does. It’s truly an honour to be given the opportunity to help a cause which gives such invaluable and vital support to so many amazing women.”
Sam Jacobs, Future Dreams Trustee, added: “We are extremely proud and grateful to be working with Yvonne. It’s wonderful to be able to utilise a product daily and for something so comforting as a cup of tea or coffee and all while helping those touched by breast cancer.”
The mugs are available to purchase at www.yvonneellen.com and selected John Lewis and Fenwick stores. They will also be present at tea stations in Future Dreams House for visitors wanting a ‘hug in a mug’ when at the centre.
FDH is due to open in spring 2020 and it will be a centre where women, men and their families can receive free, personalised support to address the emotional and physical side-effects of a breast cancer diagnosis. It will make Future Dreams founders Sylvie Henry and Danielle Leslie’s dreams of ensuring nobody should ever have to face this illness on their own a reality.