Honda has partnered with DreamWorks Animation to unveil a new augmented and virtual reality (VR) concept featuring content from the recent Trolls movie.
The firm is set to debut its Honda Dream Drive in-car VR prototype during CES in Vegas, where attendees are invited to get a first-hand experience in the Honda booth.
The prototype will allow guests to look into other worlds while riding as passengers in Honda vehicles.
"Entertainment in the car is rapidly changing as consumers rely more and more on personal devices and Honda sees new opportunities to create unique experiences for our customers," said John Moon, developer relations lead at Honda Developer Studio.
"The collaboration with DreamWorks enables Honda to enhance the in-vehicle experience through new ways of delivering information and entertainment."
Guests will be able to immerse themselves into the new concept using a VR headset.
Jeff Wike, DreamWorks Animation’s chief animation technology officer, added: "We see the cabin of an automobile as an untapped platform for delivering entertaining and educational experiences to consumers.
“Working with Honda has enabled us to bring our collective talent together to explore and identify opportunities in adapting and creating new forms of consumer engagement."