The likes of GB Eye, Cotton On and join the film's licensing plans.

Horde of licensees descend upon Goosebumps movie

Global children’s publishing, education and media company Scholastic has signed a raft of partners for its upcoming Goosebumps movie.

The offerings includes t-shirts, costumes, video games, toys and more with over a dozen licensees signed on to produce Goosebumps products in advance of the feature film from Sony Pictures Entertainment.

New partners include Berkshire for headwear, footwear, rain gear, winter accessories and socks, C-Life for t-shirts, fleece and thermal tops for men, women and children and for pre-paid.

Elsewhere, Cosmic Forces is creating a Goosebumps mobile game, Cotton On is launching t-shirtsa nd stationery, GameMill Entertainment is making PC, video and online games while GB will be releasing posters in Europe.

Katalyst will bring Goosebumps stationery to Canada, Outset Media will produce board and card games, Rasta Imposta will create a range of Halloween costumes and SG Companies will launch girls and boys sleepwear and slippers.

Finally, SRM Idea Lab will launch novelties, including light/sound slammers, slap bracelets, flashlights, plush sound gloves, book lights, lenticular bookmarks, sound machines, compound toys, and plush while Trends International will create a line of Goosebumps posters and bookmarks.

“Goosebumps is a vibrant brand with a deep foundation in publishing,” said Leslye Schaefer, SVP marketing and consumer products, Scholastic Media.

“We’re very excited to be working with so many best-in-class companies that will introduce a wide array of products that give fans of every age the chance to ‘get Goosebumps’ and engage in fun new ways with the celebrated brand – around the movie premiere and for years to come.”

Scholastic Audio also will produce audio books based on the film, while Scholastic’s Trade book publishing division will introduce five new movie tie-in titles.

Goosebumps will hit cinemas on October 16th, 2015.

About dt-admin

Check Also

Universal Brand Development celebrates E.T.’s 40th birthday

Universal Brand Development (UBD) has given a first glimpse of the 2022 product launches marking …