Horrible Science to land at Wakehurst Place for fortnight of Easter experiments

Horrible Science, the award-winning children’s science book series and brand, is to land at the Royal Botanic Gardens Kew’ Wakehurst Place for two weeks of Easter experimenting.

In a deal secured by the brand’s licensing agent Rocket Licensing, the site will run two weeks of Horrible Science Easter activities, providing kids and families with accessible and entertaining insight into the world of science.

From April 6th to 22nd this year, kids and parents can take part in an activity trail, make and do activities, seed planting, storytelling and a family interactive zone under titles such as Horrid Science Lab, Wicked Weeds Detective Hunt and Gruesome Plant Games. It will all feature the artwork of illustrator Tony De Saulles, who has created imagery just for the event.

Since its inception in 1996, Horrible Science has gained a huge global following, publishing in over 30 countries in more than 20 languages and selling over 4 million books in the UK. 

The award-winning book series is now positioned as the definitive children’s book science brand and its combination of jokes, cartoons and horrible facts has fascinated whole generations of kids for two decades, empowering them with discovery and getting them excited about science.

Author Nick Arnold and illustrator Tony De Saulles have produced over 30 titles with themes ranging from Killer Energy and Chemical Chaos to Blood, Bones and Body Bits and Really Rotten Experiments. 

All the books are published by Scholastic and have inspired a major TV series on CITV starring Ben Miller, which has been airing since 2015.

Educational toys company Galt Toys has been a partner for Horrible Science since 2003, and its kits – with names like Explosive Experiments, Slippery Slime and Bouncy Eyeballs – are as popular as ever, selling across many retailers including John Lewis, Waterstones, Toy Master, The Entertainer, Ocado and Amazon. 

Three new science kits – Ghastly Glow, Perilous Planes and Chaotic Kitchen Experiments – have also been launched by Galt for 2019.

Further potential categories for Horrible Science brand licensing being assessed by Rocket include games & puzzles, gifting, toys and stationery.

Charlie Donaldson, joint managing director of Rocket Licensing, said: “We are delighted to have partnered with the Royal Botanic Gardens Kew for this exciting Easter partnership. 

"The popularity of the funny and ingenious Horrible Science brand is sure to have wide appeal and bring a raft of new visitors to this wonderful West Sussex attraction during the coming holidays. 

"A great – and slightly yucky – time is guaranteed for all.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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