Horrid Henry hits the big screen in summer campaign with Vue cinemas

A special compilation of the award winning animation, Horrid Henry will screen in cinemas across the UK and Ireland, following a new partnership between Novel Entertainment and Vue.

Tickets go on sale this week for the special (1 hour 4 minutes) which is directed by Hilary Audus and Dave Unwin and produced by Novel Entertainment’s Lucinda Whiteley and Mike Watts. Screenings will begin August 23.

Featuring the best and most horrid of stories, Horrid Henry and the Big Screen sees Henry setting off on a vacation, becoming King Henry the Horrible and liking it too much, getting a new titanic TV, becoming a grown up and even trying to go to school.  It will also feature new videos and songs; My Song, Born To Be Rude, Wanna Be Me and Too Cool For School.

This is the latest incarnation of Novel’s four-time BAFTA-nominated Horrid Henry, which is one of the biggest children’s animated shows ever in the UK. The fifth season is currently on air in the UK and the brand has expanded to include film, stage, radio and online extensions, as well as being at the heart of a successful licensing and merchandising programme.

A total of 250 episodes are now available with recent sales including MBC (Middle East), Alati International (Russia), and Atlantic Digital Networks (Canada). Renewals include Turner Broadcasting System (Asia), Mediacorp (Singapore), POP TV (Slovenia), E-Vision (Middle East), Asiana (Korea) and Netflix (France, US, Canada, Australia and New Zealand).

Other leading broadcasters on board include ABC Australia, RTE Eire, Mediacorp Singapore, Gulli France, NRK Norway, Hulu US, SVT Sweden, YLE Finland, RTP Portugal, TVP1 in Poland, and Al Jazeerah Middle East.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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