The Famous Grouse, the UK’s number one selling blended scotch whisky, has appointed Hot Pickle as its global brand licensing agent.
Hot Pickle has developed a range of new creative routes culminating in a style guide that explores The Famous Grouse’s rich Scottish heritage, famous whisky making traditions and ‘its commitment to quality’.
The agency will work closely with The Famous Grouse to strengthen the brand’s food flavour partnerships and to develop new partnerships in fashion, gifting and home.
“The Famous Grouse is a globally recognised brand steeped in heritage and quality credentials” said Andrew St.Clair-Johnson, director, Hot Pickle,
“It’s a brand with huge potential and we’re thrilled to have the opportunity to collaborate with The Famous Grouse to explore new brand partnerships.”
Alison Tuck, global marketing manager, The Famous Grouse added: “Hot Pickle demonstrated a deep understanding of the brand and come with an impressive track record.
"We look forward to a close working relationship, and to exploring new opportunities."
The Famous Grouse will feature on the Hot Pickle stand P60 at this year’s BLE show.